Use Facebook Messenger for Business – Detailed Instruction

Source: Social Media Examiner Do your customers use Facebook Messenger? Messenger allows people to have private one-to-one communication, similar to a text chat.  Most of the time people use this to talk to their Facebook friends, but you can also use it to communicate with Pages and Brands. Are you wondering how to utilize Messenger in order for people to find you? Recent updates make it simpler for businesses to speak with customers using Messenger’s private, coordinated messages. How Messenger Works for your Customers From the messenger app, users go to the People tab.  They will have the option to […]
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Spring Clean Your Website – Why Is it Important?

Content can become obsolete rapidly – which is why it’s critical to create new content as well as repurpose old content as well. Spring cleaning doesn’t need to be restricted to your home or office — it can apply to your company’s website also! Getting rid of obsolete online blog content, refreshing your most popular posts and adding new supporting information to old posts are all awesome approaches to save time for repurposing content. And when better to do it than in the spring? Review SEO Rules It is unfortunate for marketers that Google’s algorithm is forever updating. This is […]
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Survey Highlights the Challenges of Marketing to Smaller SMBs

This article was originally seen in StreetFight: Inside the Business of Hyperlocal A survey recently released by Bright Local tells an important, though not always easily interpreted, story about SMB attitudes toward internet marketing and local search as we head into 2015. Understanding SMB perceptions is, of course, critical for marketers who want to win and retain business. The key findings of the Bright Local SMB Internet Marketing Survey 2014, conducted in collaboration with ChamberofCommerce.com, are that SMBs tend to be small or very small businesses with modest budgets who often prefer to do as much marketing work as possible themselves. […]
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What Makes A Successful Business Card

Source: Solutions for Growth Business cards are perhaps the most important form of advertising, because they are a tangible piece of your business that you give to a prospective customer. While many other forms of advertising are fleeting, such as billboards, magazine, radio, TV and online ads, business cards have real longevity. There is an unwritten expectation that the receiver will keep the card, store it with other similar cards, and refer to it later. That said, business cards aren’t necessarily a slam-dunk advertising tool. They still require creative, thoughtful, relevant design and the incorporation of key elements. Your contact […]
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How to Shoot and Edit Videos with Your Smartphone

“How to Create Social Videos With Your Smartphone” Source: Social Media Examiner Video has always been that marketing medium that only the large companies could afford, or if a small company tackled a video, it always looked like a late-night community channel infomercial.  Well, no more.  With the technology found in our smart phones, and the software readily available to us, the only things holding us back from an Academy Award looking video is our creativity, our knowledge and time.  I can’t give you more time, or help your creativity, but this article gives very in-depth information and step-by-step instructions on […]
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Don’t Waste Your Time with Native Advertising (Do This Instead)

Don’t Waste Your Time with Native Advertising (Do This Instead) Feb. 28, 2014 in Digital, Engagement, Home Page, Media Insight, The Week in Venn Tweet If it doesn’t sell, it isn’t creative. – David Ogilvy It’s a brilliant piece of native advertising. Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each. The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history. Next, you’re […]
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Tracking our Marketing Efforts

One of the reasons I like internet marketing is that we can easily track how we go our leads.  Using Google analytics, we can see where every webpage visitor came from – e-mail, search, or from another website.  Often we’ll have a new marketing strategy and we want to promote it through multiple channels.  We could make multiple landing pages for each marketing channel, or we could use UTM Tracking Codes.  What is a UTM Tracking Code?  Luckily HubSpot has just published a Frequently Asked Question on just this topic. What Are UTM Codes? Also known as UTM parameters, UTM […]
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How Google Makes Money on Mobile

Discover the power of mobile marketing from WordStream.
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How Google makes their money from mobile search engine marketing

Source: Wordstream The mobile search market is experiencing out-of-control growth. Mobile searches have increased 200% year over year in 2012, and it’s predicted that within the next year, mobile will become the primary way people access Google’s services. But despite early reports, Google isn’t doomed from a sudden shift to mobile. Far from it – the opposite in fact! Google has managed to transform itself into a “mobile first” company. Currently, the majority of Google’s $8B run-rate mobile revenue derives from advertising (excluding Motorola). That’s why the company is totally restructuring the way its pay-per-click advertising platform, AdWords, works – […]
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12 Ways To Improve Your Website

While a lot of web design is an art, improving useability, stickability and ROI is a science.  Why do I say this? Because all those “-ability” and acronyms phrases are used in science-related fields, while feel-good phrases, such as “attractive”, “memorable”, and “distinctive” are used in art-related fields.  As a closet economist, I tend to trend to the science section of web design.  Our good friends at HubSpot published a blog on “How To Make Sure Your Website Passes the Dreaded Blink Test” which covers a lot of the science parts, and some of the artsy parts of web design […]
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