Category Archives: About Share The Marketing Info

General Information about this site, the authors and the audience

What are you doing for others?

By Jon | Published: January 17, 2011

“Life’s most persistent and urgent question is, ‘What are you doing for others?’” ~ Martin Luther King jr. On this day of rememberence, I am reminded of one of the quotes made by MLK on his “March on Washington” speech. This quote is one of the foundations of “Pay It Forward”, which is the underlying reason that I started this website. In today’s economic times, our country cannot rely upon big business of the past. Big business is global, and the decisions that businesses make for their success will be in the best interest of the business, which may not [...]
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Hello Marketing World!

By Jon | Published: December 11, 2010

I sort of “fell into” Marketing.  Back in the earlier ’90′s as a regional salesman, I realized that it was easier to win sales if the prospect knew why my product was better, but as a “Salesperson”, my efforts at explaining our benefits were always interpreted as “biased”.  I found that by presenting non-commercial application packed information at industry trade shows, I could educate prospects in a manner that helped future sales but did not have the evil taint of sales-speak.  Thus began my experience in Content Marketing. Today Content Marketing is the hottest trend in the marketing world, with [...]
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