Category Archives: Business Operations

12 Online Scams of Christmas

I am always amazed at how many hackers, spammers and scammers there are on the internet, and they seem to be evolving so it’s getting tougher to recognize them, even for hard-core internet people like me. With such sophisticated scams, consumers may adopt a “better safe than sorry” attitude and there’s a chance that legitimate marketing messages are ignored. I found this great list from CIO of the Top 12 Scams of Christmas, and How to Avoid Them that all marketers should review to make sure their messages do not appear malicious.       ‘Tis the season for online […]
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Basic Marketing Tips Every Small Business Owner Should Know ~ A BCC Workshop

Today I attended the new educational Brown Bag Workshop Series, sponsored by the Brookfield Chamber of Commerce.  This was their first workshop, and it was well attended with familiar faces, as well as a few new members:
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5 Tips to Following Up

Most of us know that following up is important to our business, but why is it such a forgotten sales and service tool?  Often it is because it falls into that important but not urgent category.  Here’s a few tips that may motivate you to get your follow-up procedures moving in the right direction. How soon to Follow up? Immediately! The best time to follow up is when you are still in the fore-front of the prospect’s mind.  I have often thought “i just spent an hour with them, they do not want to hear from me again so soon.”  […]
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If I can only do one thing, what will best improve my business?

I attended a workshop about preparing a 90 day plan for your business hosted by my good friend Dipak Ghosh of ActionCoach . Every business wants more clients, more sales and more profit, but we are normally too busy blocking and tackling with the day-to-day activities to develop as plan.  Dipak’s Profit & Growth workshop helped me dedicate an afternoon to focus on how to grow my business.    For anyone that has heard the ActionCoach philosophy, you know that they focus on five variables that we can affect to drive growth.  During the workshop, I realized there was so many different ways […]
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5 things every small business should know about their website

In the life of a small business it is quite common for a business to out-grow their web-designer, or for the design company to no longer be able to serve the needs of the small business. I have recently received some calls from small business owners that for one reason or another are not happy with their online presence and do not know what to do. Often they cannot get a response from the designer and feel trapped because they do not know if anyone can step in to take over their site. There are five pieces of advice that […]
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5 Common Follow-Up Mistakes Businesses Make

The other week, I attended one of the monthly educational seminar offered by the Brookfield Chamber. It was “Costly Follow-Up Mistakes and How To Avoid Them” presented by Tara Alemany of Aleweb Social, Susan Merlo of Next Level iMedia and Rick Schwartz of The Sales Addict as a Round-Table Q & A event. The event was well attended with over thirty local small businesses from the Danbury and Brookfield CT area. The five biggest mistakes that small businesses make are: 1.) Not following up The purpose of a follow up system is to maintain contact information, schedule follow up reminders […]
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What are you doing for others?

“Life’s most persistent and urgent question is, ‘What are you doing for others?’” ~ Martin Luther King jr. On this day of rememberence, I am reminded of one of the quotes made by MLK on his “March on Washington” speech. This quote is one of the foundations of “Pay It Forward”, which is the underlying reason that I started this website. In today’s economic times, our country cannot rely upon big business of the past. Big business is global, and the decisions that businesses make for their success will be in the best interest of the business, which may not […]
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