Category Archives: content marketing

Spring Clean Your Website – Why Is it Important?

Content can become obsolete rapidly – which is why it’s critical to create new content as well as repurpose old content as well. Spring cleaning doesn’t need to be restricted to your home or office — it can apply to your company’s website also! Getting rid of obsolete online blog content, refreshing your most popular posts and adding new supporting information to old posts are all awesome approaches to save time for repurposing content. And when better to do it than in the spring? Review SEO Rules It is unfortunate for marketers that Google’s algorithm is forever updating. This is […]
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How to Shoot and Edit Videos with Your Smartphone

“How to Create Social Videos With Your Smartphone” Source: Social Media Examiner Video has always been that marketing medium that only the large companies could afford, or if a small company tackled a video, it always looked like a late-night community channel infomercial.  Well, no more.  With the technology found in our smart phones, and the software readily available to us, the only things holding us back from an Academy Award looking video is our creativity, our knowledge and time.  I can’t give you more time, or help your creativity, but this article gives very in-depth information and step-by-step instructions on […]
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Don’t Waste Your Time with Native Advertising (Do This Instead)

Don’t Waste Your Time with Native Advertising (Do This Instead) Feb. 28, 2014 in Digital, Engagement, Home Page, Media Insight, The Week in Venn Tweet If it doesn’t sell, it isn’t creative. – David Ogilvy It’s a brilliant piece of native advertising. Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each. The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history. Next, you’re […]
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5 Types of Content You Probably Aren’t Creating but Should

I often promote that content marketing gives the best return on your your marketing effort, but it requires the most valuable commitment – a business owner’s time. With other forms of marketing, a business owner hands over a check and the marketing people do their magic. Yes, the checks can really add up, but the business owner can focus on what they do best – running their business. With content marketing, if you don’t want a fluff piece, a business owner needs to spend time to craft and cultivate the message. A lot of the time a business owner spends […]
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