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How do I get on the first page of Google?

How do I get on the first page of Google?

I get asked this question all the time, and my answer always seem to disappoint.  Google produces a list of search results based upon the word phrase you enter into their search box.  This word phrase is called a Keyword Phrase, and the search results will vary greatly based upon the word or words, the order of the words and the person who is searching.

The number one variable for how long it will take and how much it will cost to get on the first page of Google, is the number of competitor results for the keyword phrase. 

If the keyword phrase that you want to appear on the first page of Google is your company name, and that name is unique, such as Zubrweski’s auto, then I am reasonably sure that I can get you a top listing for that keyword phrase within two weeks.  But if you want to be on the first page for “Auto Parts”, then it will take considerably longer and cost a lot more.

There are many commentaries about what Google uses to rank websites for different keywords, and luckily our friends at Search Engine Land have developed a nice graphic showing all the different variables and their relative importance.


Once looking at their chart, I think it’s pretty clear there is no easy answer that can be quickly summed up on a post. This being said, knowledgeable marketers know there is a clear path of tasks that one should take to improve your Search Engine Results starting with On-Page Optimization. It is a continuous process to improve your rankings though, and often takes time to see the fruit of these labors.

It should be clear to most small business owners, just stay away from those people that guarantee you first page listings without finding out more about your search terms and the competition you would face. There is no silver bullet or quick-fix to SEO.

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