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How to Shoot and Edit Videos with Your Smartphone

How to Shoot and Edit Videos with Your Smartphone

“How to Create Social Videos With Your Smartphone”

Source: Social Media Examiner

Video has always been that marketing medium that only the large companies could afford, or if a small company tackled a video, it always looked like a late-night community channel infomercial.  Well, no more.  With the technology found in our smart phones, and the software readily available to us, the only things holding us back from an Academy Award looking video is our creativity, our knowledge and time.  I can’t give you more time, or help your creativity, but this article gives very in-depth information and step-by-step instructions on how to use your smart phone to create videos.

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#1: Choose Your Channel

Before you start creating a video, you should choose a primary channel for sharing that video. This article focuses on the three most popular channels for hosting and sharing social video: Instagram, Vine and YouTube.

Instagram allows you to post videos 3 to 15 seconds in length. You can upload and combine videos from your phone or record a video using the app’s camera function. Videos are cropped in a square shape to match the popular aesthetic of their photos. Instagram posts show up as native photos or videos in Facebook, but as links in Twitter.

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Instagram is a great place for your brand if your team is creative enough to produce visually appealing content. Users look for images that impress them, not generic screenshots or boring video clips.

Vine lets you publish videos up to 6 seconds long. These videos automatically play and loop when they’re viewed, and they show up inside the Twitter feed. Like Instagram, videos published on Vine are cropped to a square frame.

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While Vine is technically a channel, most of the user engagement happens within Twitter, so you’re better off building and engaging your audience on Twitter than building it exclusively within Vine.

Vine has proven to increase engagement via Twitter and across the web. The short length of the content encourages viewers to watch clips multiple times, which is great from a branding and engagement perspective.

YouTube offers the ability to upload almost any video regardless of length or quality. All videos are published in a widescreen format. YouTube videos can be played within Facebook and Twitter feeds and most other social networks.

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Keep in mind, many YouTube users don’t use the social features like subscribing, thumbs up (or down) or commenting. But those users who are active and engaged spend a lot of time within the channel, which makes them incredibly valuable.

If you have the time and resources to create quality content consistently, YouTube is a great place to start. If you’re just dipping your toes in, you might want to start with Instagram or Vine.

…sharing social video: Instagram, Vine and YouTube.

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